In 1978 he entered the entrepreneurial arena, raised the required start-up investment capital and launched American Business Brokers, Inc. (ABB). The business model and plan was to become the first business brokerage firm in St. Louis to specialize in the appraisal and marketing of privately held businesses, plus open more brokerage offices by franchising. With help from his partner and staff, Rich expanded the company's concept and sold, trained and opened twenty three franchise offices in the Midwest. He and his franchisees recruited, hired and trained over 200 employees and independent contractors that sold hundreds of small businesses annually, which brought in over hundreds of thousands in yearly commissions for the franchise network. After building the system, Rich sold out to a local privately held firm. As part of the purchase and sales agreement he executed a one year contract to continue marketing ABB franchises and training their new staff and business brokers.