When Rich Pisani started his first company in 1978, American Business Brokers, Inc. (ABB), he had help immediately from two key individuals that had the talent and ability he was looking for and who he trusted implicitly. First there was Steve Caby who was one of his first and the best American Business Brokers franchisees in the St. Louis Region who has his Masters in Engineering. Secondly, he solicited support from his old college roommate and Xerox colleague, Mike Clayton. Together they were able to expand ABB from seven offices in the St. Louis Metro Area to twenty three franchise units in the Midwest. When their new firm, American Marketing Group, Inc. (AMG) was launched in 1981 they started focusing on consulting, coaching and mentoring as a direct result of their experience in business brokerage, franchise consulting and business training programs. To take the firm to the next level, they solicited the support from a very well connected and well known professional entrepreneur in St. Louis, Cicardi A. Bruce. He was selected by Rich, Steve and Mike to lead our firm as its Chairman starting in 2002.