In closing, please be aware that franchising your concept is not for the ''faint of heart'' and that it takes a tremendous amount of money, time, effort, energy and patience. Becoming a franchisor means that you are starting a new business division for your existing company...from scratch. The process brings with it some very unique business opportunities, along with special issues, concerns and problems, special legal matters and group dynamics to contend with. There is always a possibility of increasing your gross revenues and net profit if you do it correctly. Conversely, if you don't follow a well thought out and written business plan, deliver in accordance with your franchise agreement, stay up to date with your Franchise Operations Manual (FOM), have an on-going Research & Development plan in place and abide by the laws surrounding franchising it can become a very unsuccessful journey. Franchising is a concept that requires complete transparency to the public who is making an investment and purchasing your franchise model. The backbone of franchising includes the basic training, advanced training, continued support, advertising clout, buying power and staying ahead of your direct competitors ...you can't afford a weak link. Also, once a franchisee is trained and has gained the experience to operate your concept they start asking themselves "now that I'm trained and know how to operate the business why should I have to keep paying royalties to my franchisor?" If you can't answer that question as your chain grows then don't even consider becoming a franchisor. AMG will help the franchisor set up its own franchise association so all members can communicate openly with each other and the franchisor. Franchisees should always have the ability to voice their collective suggestions through a spokesperson to be heard. Ideas they give to the franchisor may be tested first and could help the entire system grow and improve over time in order to add value to each unit. On a regular basis the franchisor will need to conduct both franchisee and employee attitude surveys to find out how all are doing and feeling. Also, you need to conduct customer opinion surveys and check on your direct competitors to stay in tune with what your clients needs are and how your direct competition is responding to the market place. So, make sure your chain has a streamlined and continued two-way communications process. The system itself has its own built-in business advisory board, which is the franchise association and is an automatic benefit to both the franchisor and the franchisees.