Since 1978 Rich has been the President of American Marketing Group, Inc., also known as AMG.
He is a native of St. Louis, MO and attended Bishop Du Bourg High School. He graduated in 1971 with his BS/BA in Marketing Management from Southeast Missouri State University. Also, Rich had the opportunity to attend the Price-Babson Fellowship program in Boston through the St. Louis University 'Center for Entrepreneurial Studies' where he taught as an adjunct at nights from 1987 to 1994.
After graduating from college in 1971 he immediately joined Xerox Corporation in St. Louis where he started honing his sales, marketing and management skills. He spent over seven successful years as an Area Sales Representative, Major Account Marketing Specialist, Branch Sales Training Manager and Area Sales Manager before he departed to start his own firm. As a Sales Manager he had twelve sales representatives and had the responsibility for over 1,000 clients that billed over $6M annually with Xerox in 1977.
In 1978 he entered the entrepreneurial arena, raised the required start-up investment capital and launched American Business Brokers, Inc. (ABB). The business model and plan was to become the first business brokerage firm in St. Louis to specialize in the appraisal and marketing of privately held businesses, plus open more brokerage offices by franchising. With help from his partner and staff, Rich expanded the company's concept and sold, trained and opened twenty three franchise offices in the Midwest. He and his franchisees recruited, hired and trained over 200 employees and independent contractors that sold hundreds of small businesses annually, which brought in over hundreds of thousands in yearly commissions for the franchise network. After building the system, Rich sold out to a local privately held firm. As part of the purchase and sales agreement he executed a one year contract to continue marketing ABB franchises and training their new staff and business brokers.
At the beginning of 1981 he formed his current company, American Marketing Group, Inc., also known as AMG, which specializes in consulting, coaching and mentoring because of the experience in business brokerage, franchise consulting and business training. AMG became locally well known in 1982 for launching the franchise expansion efforts of the The Pasta House Co. Italian restaurant system in St. Louis and the Midwest. Nationally AMG is best known for the franchise expansion of VR Business Brokers from 75 offices in the New England area to over 650 franchises in North America and helped them with their Initial Public Offering (IPO) in 1985. Starting in 2005 his firm helped Information Protection Solutions of America (IPSA) launch a national campaign effort. They expanded the company from one shredding location headquartered in downtown Chicago to over 140 IPSA licensed shredding plants in the U.S. The shareholders sold their stock to a publicly traded company in 2011.
Rich believes in giving back to his community and has been a volunteer founder, officer or board member to over twenty five civic and charity organizations. Currently, he is the Co-Founder and President of the 1904 World's Fair Charitable Foundation and helps raise funds for the Forest Park 'beautification program', the St. Louis Zoo and other local charities.
Because of his countless hours of community involvement in business, civic, charity and politics since 1981 he totally understands the value of a 'team effort' and getting support from his own peer group advisory board who are like-minded individuals that are working towards a common goal. It's all about 'peers helping peers' that makes the almighty difference in the world of business and charity. He's seen it work in a multitude of environments, such as business, civic, charity and the political arena. He often engages his own personal and business mentors that continue to help him in reaching his lifetime goals.
It's often said that ''there's no 'I' in the word TEAM." That's true, but Rich also knows that "there's a 'M and an E' in TEAM, which can convert to ME. So, don't rely on just yourself to get through this crazy business world we work in because it's about the TEAM.
By the way, if you develop a good, solid and creative public relations campaign with a 'hook' for your firm and finally get some free press for you or your company here's some advice...don't believe your own 'press clippings' and let your ego take over...be thankful for the press.