American Marketing Group, Inc.
Consulting – Coaching – Mentoring...since 1978!
"Coaching Winners...Mentoring Success!"
FAQ’s & Answers
Who started the concept of the peer group
advisory board and when?
Mr. Andrew Carnegie (pictured below) launched the concept of the peer group advisory board in Circa 1900. He is the originator of the peers-helping-peers concept that he referred to as "The Mastermind Group", which was his hand-picked business advisory board that he credited with his success in both the world of business and philanthropy. Thus, he was the progenitor to the famous ''business advisory board'', "business support group", "round table discussions" and "think tank" concepts.
This business model and support concept of having an 'un-official' board of directors continues to be effectively used by entrepreneurs and top-tier managers in the world of business to this day. In fact, if your small firm grows into a medium size business and wants to grow into a large company one day you may have to make an Initial Public Offering (IPO) and launch it as a publicly traded company on the New York Stock Exchange (NYSE). If this happens, the Security & Exchange Commission (SEC) will make you disclose everything about your firm and then mandates by law that your new stockholders be properly represented by an official board of directors...it is a way to protect the shareholders investment. And, it also shows how important and effective it is for a company to have a business advisory board concept in place.
A business advisory board with a solid team leader offers planning, guidance, training, support and accountability for entrepreneurs who want and need to become better leaders and managers at their firm and especially if they are involved in a small or medium size business. Once an individual joins a peer group advisory board that has an expert facilitator who chairs the team meetings and gives all of the members private business coaching sessions it helps groom the talent, ability and skill levels of each teammate. Once this happens the members become better leaders, managers and problem solvers, which will help the overall health and financial stability of their company. This type of business support is invaluable for the leaders of a company and is extremely important during these difficult and tumultuous economic times.
Originator: "The Master Mind" Group
Steel Magnate & Philanthropist
(1835 in UK - 1919 in US)
1913 photo via Wikipedia
In 1850, Carnegie became a telegraph messenger boy in the Pittsburgh office of the Ohio Telegraph Company, at $2.50 per week, following the recommendation of his uncle. His new job gave him .50 cents per day, but he received many benefits including free admission to the local theater. His capacity, willingness to work hard, perseverance to do the job right and his alertness soon brought forth opportunities. Starting in 1853, Thomas A. Scott of the Pennsylvania Railroad Company became Carnegie's coach and mentor and employed him as a Secretary & Telegraph operator at a salary of $4.00 per week. At age 18 the youth began a rapid advancement through the company, becoming the Superintendent of the Pittsburgh Division. Scott also became his private business coach and mentor, plus helped the young man with some of his very first investments. His employment by the Pennsylvania Railroad Company would be vital to his later success in the steel industry. The railroads were the first big businesses in America and the Pennsylvania Railroad Company was one of the largest of them all. Carnegie learned much about management and cost control during these years and from Scott in particular. By the 1870s, he became an entrepreneur and eventually ended up launching the Carnegie Steel Company a step which cemented his name as one of the "Captains of Industry". By the 1890s, the company was the largest and most profitable industrial enterprise in the world. Carnegie sold it in 1901 for $480 million to J.P. Morgan, who created U.S. Steel with the holdings of the Carnegie Steel Company. Andrew Carnegie then devoted the remainder of his life to large-scale philanthropy with special emphasis on local libraries, education, scientific research and world peace. His life has often been referred to as a true "rags to riches" story. Carnegie's philosophy in life regarding education, work and money was "get an education to make a lot of money, make as much money as you can, give all your money away to worthy causes and don't let a rich man die in disgrace.
Forbes Magazine calculated that Carnegie's current day net worth in 2007 would have been valued at 298.3 billion, which would far surpass Carlos Slim ($69B), Bill Gates ($61B) and Warren Buffet $44B).
Who wrote about Carnegie's successful concept of
peers-helping-peers throughout the 1900's ?
Mr. Napoleon Hill (pictured below), who had the very unique opportunity to interview Andrew Carnegie as a newspaper reporter in 1908, was engaged by Carnegie as his protege'. He introduced Hill to what he called "The Mastermind Group", who were among the most successful men and women in both the world of business and political arena Circa 1900. Carnegie's goal was to have Hill find out why and how these and other individuals became so successful and to ultimately write a book detailing his findings. Hill spent twenty years before he tied all the 'golden threads of success' together and wrote the still-famous Think and Grow Rich, which is a all time best seller and still available to this day in book and digital format.
Speaker & Author: "Think & Grow Rich"
Best Selling Author & Speaker
(1835 in US - 1970 in US)
1913 photo via Wikipedia
For those who don't know about "The Mastermind Group" it comes from the protege' of steel magnate, Andrew Carnegie. Hill wrote a timeless, great and classic book, Think and Grow Rich, by Napoleon Hill. In case you haven't read it Think and Grow Rich is nothing less than an incredibly-researched blueprint for creating success. The idea being the writing of such a book was born in 1908 when Hill interviewed Andrew Carnegie who was the Bill Gates of his time...the richest man in the world Circa 1900. After the interview Carnegie took a liking to Hill and gave him an assignment that would change his life and the lives of many who wanted to be successful in the business world. Carnegie asked Hill to go out and interview the most successful people Carnegie knew...the first being Henry Ford. Plus, because of Carnegie's vast network Hill would find more successful people through referrals. The goal was to find, document and write a detailed book that would finally give the 'formula for success' to all who were interested in reading and following that specific formula. Finally, over twenty years later, Hill completed his research and eventually boiled it down into his incredibly famous book, "Think and Grow Rich". Having sold more than 30 million copies it is one of the most successful books of all time. One of the main concepts to come out of the book is the idea of "The Mastermind Group" as Carnegie and Hill named it. Carnegie attributed much of his success to his own hand picked group. Hill learned about the concept of 'peers helping peers' during his three days of interviews with steel magnate, Andrew Carnegie, in 1908. Hill asked Carnegie what he had attributed his phenomenal success to and he replied:
Well, if you want to know how I got my money I will refer you to my team of experts; they got it for me. We have here in this business a master mind. It is not my mind and it is not the mind of any one particular individual in my hand picked group. However, it is the sum total of all these minds collectively that I have gathered around me that constitute the power of ''The Mastermind Group" at my company that's number one in the steel industry. It took me many years to gather these top notch, creative and successful individuals around me to build this great master mind group. Each person in this group contributes an important part to the building of this mind. I do not always agree with all the individuals on my team in all matters nor do they always agree with me. Perhaps some of us do not even like each other from a personal viewpoint, but I know that I need these particular individuals. Equally, they also know that they need me in the maintenance of this master mind that is necessary in carrying on the business of the Carnegie Steel Company."
Hill concluded that, "No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind." The Mastermind Group could, he argued, geometrically increase each other's percentage toward being a success.
Of all the famous and successful individuals mentioned above business magnate, Andrew Carnegie, is best known for developing the 'peers helping peers' concept in the world of business circa 1900. He created his then-famous team of fifty successful entrepreneurs that he named his 'Mastermind Group'. Carnegie hand picked this team that became his own business advisory board that helped him develop and create both his business success, personal fortunes and philanthropic plan to help others. Before his death he gave the credit for his amazing success in the business world to his 'Mastermind Group', which is equivalent to our AMG Business Advisory Board.
Our principals, Cicardi A. Bruce and Richard T. Pisani, have collectively amassed over seven decades of corporate America and entrepreneurial experience between them. Also, they have been involved in over seventy groups as a volunteer founder, officer or board member working collectively with a variety of business, civic, charitable and political organizations in the St. Louis Region. Because of this type of experience they understand the value of a 'team effort' and like-minded peers putting their heads together to accomplish a common goal. During their endeavors they literally have helped raise hundreds of thousands of dollars for a multitude of very good local non-profit causes, including the Forest Park 'beautification program', the St. Louis Zoo and other local charities. Between their business experience and charitable involvement they have been able to offer volunteer consulting, coaching and mentoring services when needed to help worthwhile causes that help the people in our community.
What is the history
American Marketing Group, Inc.?
Since 1978, American Marketing Group, Inc. (AMG) has been a business development firm that specializes in business brokerage, franchise consulting, management coaching, and sales training. Because of this experience the leaders of AMG have concentrated on 'consulting, coaching and mentoring' business owners and upper level managers to help them become better leaders, managers and problem solvers with the AMG 'Business Advisory Board' program.
Early on in its history the officers of AMG marketed, trained, opened and supported twenty three franchise offices in the mid-west under the name of American Business Brokers, Inc. before selling the company to a private firm in St. Louis. During that period of time and since then we have appraised and marketed hundreds of privately held businesses and franchises, which requires many hours of preparation and business coaching with both the seller and purchaser of an independent business or franchise. We help negotiate the transfer of the business opportunity and work with the buyers and sellers spouses, partners, lawyers, accountants, bankers, landlords, municipal council members and consultants in the process to ensure that both parties are being treated both professionally and fairly before the closing. The firm is best known on a local basis in St. Louis for packaging and launching the franchise expansion program for The Pasta House Co. Italian restaurant chain. On a national scale it is well known in its own industry for the expansion of VR Business Brokers from 75 offices in the New England area to over 650 franchise locations in North America in the 1980's. In 2005 the company helped package and launch the national expansion of IPSA from one NAID AAA rated paper shredding location in downtown Chicago to 140 members throughout the U.S. before their shareholders sold their stock to a Fortune 500 company in 2011.
Can you explain how your company name,
logo and tag line were chosen?
American Marketing Group, Inc.
Consulting - Coaching - Mentoring...since 1978!
American Marketing Group, Inc., also known as AMG, has been serving its clients since 1978 and has conducted business throughout the Midwest, the U.S. and Canada. Our logo was designed in the shape of a pyramid to show creativity, strength, power and energy. Operating your own business requires all four qualities to get to the top of the pyramid safely.
The name itself tells you we are an 'American' owned and operated company. The principals of AMG are also firm believers in the American Dream, which is to own and operate your own business one day. Also, since we are in the sales and marketing arena, it seemed only apropos to place the word 'Marketing' in the middle of our name. Additionally, and because we operate as a team and work with an array of experts in a variety of fields, the word 'Group' seemed like the right word to use to end our business name. And finally, since we are legally filed as a 'regular C corporation' in the State of Missouri, we follow our business name with 'Inc.', which obviously indicates that we are legally incorporated.
Our tag line 'Consulting - Coaching - Mentoring...since 1978!' is indicative of what we have been doing for over three decades now. Because our two leaders have over seventy years of corporate America and business ownership experience we have spent countless hours working with clients who want to start a business, buy a company, sell their firm, franchise their business or need business training in the areas of both sales and entrepreneurship. Hence, it's inherent in our business to consult, coach and mentor individuals because becoming an entrepreneur is one of the biggest and one of the most important decisions an individual can make in life. Leaving a paid position as an employee to risk everything you own takes a lot of thought and planning because it will have a major impact on you and your immediate family. Once you move forward, take the leap and become the owner and operator of your own company make sure you have the right amount of capital, a reliable staff and a very solid team that will work with you to move your firm forward...especially your sales team. Simply stated "Business is Selling!"
Who are current principals and leaders of
American Marketing Group, Inc.?
Cicardi A. Bruce
Chairman & CEO
Cicardi is a native of St. Louis, MO and attended both John Burroughs High School and the University of Arizona where he concentrated his studies on both business and finance. After leaving college he took over his family's printing business growing it from $500K in gross sales with thirty employees to over $6M in annualized revenues and had more than two hundred and fifty employees that were members of six different unions. This is where he learned how to both negotiate and compromise with business leaders.
After selling the business to a large volume local printing company he formed a partnership with his Sales Manager and became a printing broker for an additional 18 years before retiring at age fifty from his industry.
He also worked as a volunteer with Rich Pisani and became a guest lecturer and business plan advisor for four years (1990 - 1994) to support the St. Louis University (SLU) 'Center for Entrepreneurial Studies' program. He's also currently a Teaching Team Member for Dr. Jerome Katz who is the Chair for the SLU Entrepreneurship MBA program.
Additionally, he has been actively involved as a founder, officer or board member in over thirty for-profit and non-profit organizations and has helped raise millions of dollars during this journey. In this continuing experience he sees the value of volunteerism and the power of a group effort.
Starting in 2002, Cicardi has been the Chairman and CEO of American Marketing Group, Inc. He teamed up with his business colleague, Rich Pisani, to offer the firms Business Advisory Board service(BAB's) that was launched in 2013. This program will allow them both to share their wealth of entrepreneurial experience and business acumen with others who want to become better leaders, managers and problem solvers. They will act as a Group Facilitator and establish peer group advisory boards to help the owner of a company and upper level management in small and medium size businesses to both improve their leadership skills and their firms bottom line profits.
Richard T. Pisani
President & COO
Rich is a native of St. Louis, MO and attended Bishop DuBourg High School and Southeast Missouri State where he graduated in 1971 with a BS/BA in Marketing Management. He later received his Fellowship in Entrepreneurial Studies from the Price-Babson Fellows program offered through St. Louis University where he taught for eight years (1987 - 1994) as a part-time adjunct professor.
Upon graduation in 1971, he immediately joined Xerox Corporation and spent seven successful years in sales, major account marketing, sales training an sales management in St. Louis. In 1978 he entered the entrepreneurial arena and launched American Business Brokers, Inc. He expanded by franchising the company's concept and marketed, trained and opened twenty three franchise offices in the Midwest before selling to a private firm in1981.
At the beginning of 1981 he formed his current company, American Marketing Group, Inc. (AMG), which is a business development firm that actually specializes in business brokerage, franchise consulting, business coaching and sales training. Because of this experience he has concentrated his efforts on consulting, coaching and mentoring. This is where he learned how powerful having both business partners and advisors that helped him become a better leader, manager, problem solver and a successful businessman.
He also believes in giving back to his community and has been actively involved as a founder, officer or board member in over twenty five for-profit and non-profit organizations and has helped raise millions of dollars for local charities thus far. In this continuing experience he sees the value of volunteerism and the power of a group effort.
Currently, Rich is the President and COO of American Marketing Group, Inc. and has teamed up with his business colleague, Cicardi Bruce, to offer the firms Business Advisory Board service(BAB's). This program will allow them both to share their wealth of entrepreneurial experience and business acumen. They will act as a meeting Facilitator and establish peer group advisory boards to help the owner of a company and upper level management in small and medium size businesses to both improve their leadership skills and their firms bottom line profits.
What is the goal, purpose and mission statement of the AMG
'Business Advisory Board' program?
Our AMG 'Business Advisory Board' was established to continue the peers-helping-peers business concept established in circa 1900 by steel magnate, Andrew Carnegie, and promoted to current day by the best-selling author and quintessential self-help speaker, Napoleon Hill. Hence, our goal and purpose is to help business owners and upper level managers become better leaders, managers and problem solvers with our own peer group advisory board program. Our mission statement is as follows:
'Business Advisory Board'
"The AMG 'Business Advisory Board' program has been established to have business owners and upper level managers of small and medium size businesses attend confidential monthly four hour peer group advisory board meetings with other Members, as well as two hour private coaching sessions with their AMG Group Facilitator. Each Member is encouraged to privately share their business issues, concerns and problems with their teammates in order to solicit solid suggestions, ideas and advice from their peers. This peers-helping-peers concept is designed to help all team Members become better leaders, managers and problem solvers, which will improve the overall health and financial stability of their own company.”
Cicardi A. Bruce Richard T. Pisani
What are the major benefits of belonging to the AMG
'Business Advisory Board' program?
All company's that offer their shares of stock to the public on the New York Stock Exchange and large privately held businesses have a Chairman of the Board, plus an official Board of Directors to help plan, guide and direct the firms future, as well as assist in solving problems. Shouldn't your small or medium size business have the same type of assistance? Their board members are elected to protect the interests of the firms stockholders and keep the company on track with their business plan.
The New York Stock Exchange
When a company is approved to sell their shares of stock for their business model and concept the Securities & Exchange Commission (SE`C) must first approve review and approve their Initial Public Offering (IPO). Everything has to be documented and completed in strict accordance with the SEC laws, rules and regulations...all of the "i's" must be dotted and all the "it's"crossed. SEC law requires that the firm have a board of directors that helps plan, guide and direct the company that works on behalf of the stockholders. They also help insure that the business stays on track with both its short-term and long-term business plans to attract new business, retain existing customers and gain market share so they can produce more profits for their shareholders.
AMG 'Business Advisory Board' meeting.
A major benefit of belonging to our AMG 'Business Advisory Board' program is that you will have a built-in peer group advisory board that will act as an unofficial Board of Directors for your company. You will also have the support of an experienced AMG Group Facilitator who leads all of the group meetings and private coaching sessions and acts as the Chairman of the Board. The team and your Facilitator are both ready, willing and able to help you become a better leader and improve the financial stability of your firm, which is very similar to having an official board like the large public and private company's mentioned above.
Each of BAB's peer group advisory boards is comprised of a minimum of six (6) to a maximum of sixteen (18) members who are either business owners who are final decision makers (FDM's) or high-level decision influencers (HDI's) who lead and manage non-competing businesses. Also, and because absolute privacy and confidentiality are of the utmost importance, a member will not be placed in a group with one of their clients, vendors or employees. Plus, all board members will execute a Confidentiality & Non-Disclosure Agreement when they join a BAB's team.
These peer group advisory boards are formed and operated by a BAB's trained Facilitator who also acts as each members private business coach. Board members meet every month for a half day at a team mates business for a tour and board meeting or they can choose an off-premise facility approved by their Facilitator so their peers can share their business advice, suggestions and ideas amongst each other so that may help each other become better leaders. Thus, a BAB's membership becomes an effective and unique support system to help move both business owners and upper management to their next levels of success.
What's the benefit of being a member of an AMG 'Business
Advisory Board' and having a Private Business Coach?
Tiger Woods has had three private coaches over the years...Butch Harmon, Hank Haney and now Sean Foley who is pictured below. They have helped to keep him mentally, emotionally and physically in shape and stay on top of his game. They honed his skills and improved on his natural talent and ability as an athlete with passion for the game of golf and the determination to win.
So, shouldn't you have a private business coach for yourself that would benefit your company?
Why does Tiger Woods hire a coach to help him stay on top? The answer is that each coach did three things for him that he could not do for himself and that were absolutely vital to his success:
a) They have helped Tiger define his short-term and long-term goals for winning.
b) Also, they helped Tiger draw up a detailed action plan to reach his goal to win.
c) Additionally, they have provided discipline, encouragement and support.
The above three bullet points have helped Tiger Woods win many of his tournaments, which is why he has become the best professional golfer in the new millennium and possibly the greatest golfer in the history of the entire competitive sport. His raw talent and private coaching makes a tremendous difference.
Tiger Woods with current coach Sean Foley
(picture courtesy of Golf Digest)
Tiger's had expert coaches for his entire 'golf life', which is how he got to be one of the best golfers in the world and rose again to #1 at the beginning of 2013. He stays on top of his game because he takes continual instructions from his experienced and private coaches. He and his coach watch every movement he makes - literally! They take the time to review videos of his golf swings with every driver, iron and putter in his bag. They even review in detail the courses he will play before he arrives to compete to form a strategy. He even asks his caddy for input and advice as he walks the course and gets ready for the next swing or putt. He's a pro and knows the value of getting help from others to keep him on top of his game, as well as the mountain of golfers!
Tiger Woods thanks his coach by winning!
(picture courtesy of Golf Digest)
Our AMG Group Facilitator acts as a private coach to all of their 'Business Advisory Board' Members. They will hold a two hour private coaching session every month, which is a one-on-one coaching session to help each teammate. This insures that all of the Members are receiving the full benefits from the interaction at the peer advisory board meetings so teammates can help each other become a better leader, manager and problem solver because of the group dynamic process. During this private coaching session the Facilitator will cover a variety of topics that are important to the Member. This session is where the Facilitator often 'questions the Members answers' as the coach, as well as 'answers the members questions' like a consultant would normally do with their client. This business technique helps to evaluate in depth the progress of the Member by comparing actual versus projected results as it relates to the Members their 'things to do list' they received from their teammates, as well as how they are progressing on their '90 Day Action Plan' and '5 Year Business Plan' for their company. Like all great coaches, the AMG Facilitator holds all Members accountable to do what they have agreed to do as a result of their four hour peer group advisory board meetings and the private coaching sessions with their Facilitator.
Our AMG 'Business Advisory Board' service (BAB's) is a program that is lead by an AMG Group Facilitator who becomes each teammates private coach and business mentor. They work with each peer group advisory board member to help them become better leaders, managers and problem solvers, which will help the overall health and financial stability of their own company. Both your coach and teammates will address the most common problems, challenges, pains and opportunities an entrepreneur or top-tier manager faces on anon-going basis. Everyone has heard the old saying that "it's lonely at the top." This is especially true if you're on or near the very top of the management pyramid. Each Group Facilitator and coach must have a minimum of twenty (20) years of combined entrepreneurial experience and/or upper management business expertise and has successfully completed the BAB’s training program. They are trained by the principals of AMG to conduct a variety of BAB’s programs, which includes, but is not limited to, topics such as Creating a Business Plan, Professional Selling Techniques, Appraising a Business, Starting a Business, Buying or Selling a Business, Buying or Selling a Franchise, Advertising and Public Relations and more.
The Facilitator will set and hand out the monthly meeting agenda, chair the team meetings, make sure all Members participate and get equal time, introduce guest speakers when necessary, keep all Members present on track, make sure the team sticks with the time-frame allotted for each topic of discussion and encourages active participation in the peer group advisory board meetings so they can help each other. If all goes according to the BAB's process and plan, your teams Facilitator is the first match to be ignited that will help all the trees in the forest catch on fire.
One thing's for sure...you can expect the unexpected in a BAB's peer group advisory board meeting and private coaching session. Unexpected happenings can produce unexpected results that may, in fact, be just what you need. Another truism is that "when the student is ready the teacher will arrive". The BAB's Facilitator and your peer group advisory board have arrived and can help you in a variety of business ways, which can have a positive impact on both your business and in many cases your personal life as well. If you are ready, willing and able to enhance your business approach and change with the times we can definitely help. If you're open-mined and willing to listen to your Facilitator and participate with your business peers you will get the necessary tools to produce a myriad of positive changes. You can learn how to improve your existing business, retain and gain clients, increase your gross revenues, lower your expenses, improve your bottom-line positive cash flow and more. You will also be taught how to brand your company name and logo, expand your customer base and handle your employees more effectively. You will ultimately receive help from your Facilitator on how merge with a friendly competitor, acquire another firm, franchise your business model and concept, set up an exit-strategy when you move on to another career, sell your company or plan on retiring all together. We have the experience and expertise to show you the way.
When, where and how long are the monthly BAB's
peer group advisory board meetings?
The BAB's peer group advisory board meetings that are conducted by a trained AMG Facilitator and are held for four (4) hours each month as determined by the Facilitator and their team. Each member will have the opportunity to host one monthly meeting every twelve months during both their initial membership term and any renewal periods thereof. These peer meetings can be held at their business location or a facility of their choice that is approved by their Facilitator. The BAB's Facilitator will also have the option to host these types of meetings at the AMG office when appropriate or for any special meeting.
At the option of the BAB's peer group and once it's fully formed with a minimum of six (6) members the meetings can start taking place. Based on the voting wishes of the team they can be held during the week or weekend for four hours during the morning, afternoon or evening. It's up to the Facilitator and a majority vote of the group on where and when the meetings are held. In the BAB's Membership Agreement each member has agreed to attend, be proactive and participate with suggestions, ideas and advice during these monthly meeting to address other members their questions, issues, problems or concerns so they can become better leaders. Also, each team mate has executed an agreement to attend at least ten of their twelve four hour peer meetings in every twelve month period of their membership. This is why the Facilitator and team have the flexibility to host the meetings when, where and at the convenience of the majority of the peer group. When a member hosts a half day meeting with the Facilitator and their team mates they will have to set a time to show up for a tour, start the meeting and adjournment...punctuality is for the benefit for all parties involved. Everyone needs to truly remember the fact that all members are paying monthly dues to be attend and benefit from this important peer group advisory board meeting...it's what their paying for! The Facilitator must be able to meet with the host member and have access to the facility one hour before the meeting starts to set up any necessary electronic equipment, tripods with flip charts, set out materials for all members and/or for the special needs of a guest speaker approved by the group. The host is responsible for having snacks, beverages and a restroom available to their team mates. Everyone should always be considerate of the time of others and should show up thirty minutes early to get settled with snacks, beverages and restroom time so that the meeting can start and adjourn on time. Each meeting will allow the members to take a fifteen minute break at the half-way point during the meetings. All cell phones must be turned off at the start of the meeting and no one is allowed to text or email anyone until the meeting is over unless a member gets permission from the group because of an emergency situation at hand for a particular individual. In other words it's about focusing on your Facilitator, team mates and the agenda items and not interrupt others during the meeting. The entire purpose of this half-day meeting is all about peers-helping-peers so they can become better leaders and managers. We always want to start the meeting with a facility tour if the meeting is being held at a members firm. This can be done during the thirty minutes before the meeting starts so that the Facilitator and peer group members can get a feel for and better understanding each members company. We all know that "a picture is worth a thousand words" and "seeing is believing". So, a tour is equivalent to watching a great movie if handled properly, which is better than a static picture for most individuals.
When, where and how long are the monthly
private coaching sessions?
The BAB's private coaching sessions are conducted by a trained BAB's Facilitator and are held for a two (2) hour period each month as determined by the Facilitator and their teammate. Each member will have the opportunity to attend a private two hour coaching session once a month for each of the twelve (12) months during both their initial membership term and any renewal periods thereof. In the AMG BAB's Membership Agreement each member has agreed to attend, be proactive and participate with suggestions, ideas and advice during these two hour private monthly meetings to address each individual members questions, issues, problems or concerns so they can become better leaders. These one-on-one meetings between the Facilitator and the Member can be held at the Members business location or a facility of their choice that is approved by their Facilitator. The BAB's Facilitator also has the option to host these types of meetings at the AMG office when appropriate or for any special meeting.
At the option of the BAB's Facilitator these private coaching session can take while the BAB's group is being formed and before a minimum of eight members have joined. This will be done at no additional charge by and between the Facilitator and their team mate before the monthly BAB's meetings start taking place. This allows both the Facilitator and their Member to get to know each other and start the mentoring process. Based on the mutual agreement between the Facilitator and their member these sessions can be held during the week or weekend for two hours during the morning, afternoon or evening. It's up to the Facilitator and each member as to where and when these private meetings are held. In the BAB's Membership Agreement each member has agreed to attend, be proactive and participate with suggestions, ideas and advice for other members and their questions, issues, problems or concerns so they can become better leaders. Also, each team mate has executed an agreement to attend at least ten of their twelve two hour private coaching meetings in every twelve month period of their membership. This is why the Facilitator and individual team member have the flexibility to host these private meetings when, where and at the convenience of the Facilitator and their individual member.
When a member hosts a two hour private meeting with their Facilitator they will have to a set an appointment time to start and adjourn....punctuality is for the benefit of all parties involved. The Facilitator understands the fact that their individual members are paying monthly dues to attend and benefit from this important private meeting...it's what their paying for! The Facilitator must be able to meet with the individual member and have access to the facility fifteen minutes before the meeting starts to set up any necessary electronic equipment, tripods with flip charts, set out materials for the member and/or for the special needs that may be required. The host is responsible for having snacks, beverages and a restroom available for their Facilitator. Also, may request permission from the Facilitator to have key individuals in their company attend a portion of the private meeting. The obvious benefit to the Facilitator is that they can put a name together with a face that's been discussed in the team meetings and talk with each person on the members executive committee. The member should plan on their Facilitator to show up fifteen minutes ahead of time to get settled in the meeting room with snacks, beverages and a visit to the restroom so that the meeting can start and adjourn on time. Each private meeting will allow for a fifteen minute break at the half-way point. All cell phones must be turned off at the start of the meeting and no one is allowed to text or email anyone until the meeting is over unless the member or Facilitator has an emergency situation at hand. In other words it's about the member and Facilitator focusing on the private meeting agenda items and not interrupt each other during the meeting. The entire purpose of this two hour private meeting is all about a peers-helping-peers so the member can become a better leader and manager.
We always want to start the first two hour private meeting with a facility tour if the meeting is being held at a members firm. This can be done during the first thirty minutes of the very first private meeting so that the Facilitator can get a feel for and better understanding each members company. We all know that "a picture is worth a thousand words" and "seeing is believing". So, a tour is equivalent to watching a great movie if handled properly, which is better than a static picture for most individuals.
Will the AMG 'Business Advisory Board' program
work and benefit me and my company?
The bottom line is simply this...yes! And the concept has worked for over 100 years now since steel magnate, Andrew Carnegie, launched this business support concept Circa 1900. The peers-helping-peers business model and concept has worked form many and has withstood the test of time. Our BAB's program will work for you and benefit your company, but only if you will work with your Facilitator and teammates by actively participating in the monthly team meetings and private coaching sessions. The old adage that states "what goes around comes around in life" is true, plus "you reap what you sew". In other words, you will receive back from the group what you give to the group. The "quid pro quo" cliché are Latin words that make the point of "if you scratch my back I'll scratch yours". So, peers-helping-peers makes our system work for you and will help you become a better leader, manager and problem solver, which will benefit your company. The combination of solid business advice from your peers that you receive in the monthly BAB's advisory board meetings along with the private coaching sessions guided by your Facilitator can and will positively benefit you, as well as improve the overall health and financial stability of your business.
Can you summarize the benefits of joining a BAB's team?
Small and medium size businesses employ fifty five percent (55%) of the U.S. work force and is considered the engine that runs our economy. A small business expands and can one day become a medium size company, which can eventually grow to become a large privately held firm or Fortune 500 company whose shares of stock are listed for sale on the New York Stock Exchange. More inventions and patents are created by company's that are not a part of the Fortune 500 since the inception of the U.S. Patent & Trademark Office in the late 1800's. We never know who will become the next Xerox, IBM, GE, Apple, Facebook or Groupon innovators.
Because of today's unpredictable economic times all sectors of the business world operate in a very different manner today...it's called the "survival of the fittest." Small and medium size businesses are operating on a shoe string, while corporate America has eliminated millions of employees and cut expenses to keep their shareholders happy.
You may be a business owner or upper level manager in a company that is doing just fine, but with a BAB's Facilitator and the help of your peers you can do even better. Or, you may be the owner or top-tier manager in a firm that's having nothing but problems due to this difficult economy our country has been in since the start of 2008. In this case you really do need the objective and non-judgmental help of others who are in the same boat. Those who are able to weather this horrid economic tsunami will become a stronger owner-operator or manager because they are learning from both the BAB's Facilitator and teammates who are helping each other row the boat together. Having a BAB's private coach and peer group advisory board both row and guide the boat can be invaluable and priceless.
You can achieve success if you get help from experts that are peers and have a wealth of entrepreneurial experience and business acumen. Going after support for yourself in your small or medium size company can make the difference between success or failure. You will have the opportunity to sift thru a myriad of ideas, suggestions and advice from your Facilitator and team mates, which means you will have a host of options to chose from that can work best for you and your own business situation. With business support and entrepreneurial advice from your private coach and peers you will receive the best business ideas available in today's economic climate. Those business owners and top-tier managers who are smart and take advantage of access to their peers suggestions, ideas and advice coupled with private coaching will always have 'the edge' over those who don't choose to talk and listen to experts. It's often said that the "business people who take and follow solid advice of other successful leaders become successful leaders themselves". So, a BAB's member has exactly the advantage that everyone's looking for and will have the opportunity to expand their business, evolve into a better leader and prosper because of their decisions that are correct more often than not.
Finally, an individual can count on these three final truisms that are normally right-on most of the time in a person’s life. The first one is that "you'll become better at any game in life if you play that game with somebody's that's much better than you are". That's why you can only learn how to play a better game of tennis or golf if you work with a professional that's much better than you and not with someone in your own class. The second one is that "life's about one thing and one thing only...relationships." If you think about that statement it's very true. As human beings we 'relate' to our experiences with others as family members, friends, business associates and others in our lives. You may even have a comfortable relationship with Mother Nature as a hunter or fisherman, you might think of your pets as family members or a have pride in a vintage vehicle that you restored because you were taught by an expert how to do that. Thus, if you can garner the support of a private business mentor and peers that can help you then you have improved your chances of success by relating to others who are willing to share their talent, ability and experience with someone that's willing to listen and learn. Lastly, many individuals who consider themselves realists truly believe that "an individual should plan for the best, be prepared for the worst and take what comes...because that's life." If you're optimistic and have a personal plan for your life and have a back-up plan to make something work out the way you want it will most often turn out that way for you. Individuals reap what they sew and earn their way through this life, which is no easy thing for most people to do. One thing that's for sure in this world and that is there's no such thing as a prepackaged program for an individual’s personal or business success. Nor is there a one-size-fits-all short term and long term business plan for a company that will insure it will become the leader in its field. There are no set of suggestions, pieces of advice or ideas for owners or top-tier managers of a small or medium size business that will automatically help them catch up with and ultimately become more successful than their direct competitors in their industry. But, if you're ready to move forward, draft your own business plan with help from experts you can become a leader and one day possibly become a major contender in your industry. Here's the bottom line on every word you just read in this material. It's time to consider looking for help from experts and receiving a different kind of individual and team support for your firm. If you are invited and become a BAB's member you will then be able to engage your own personal Facilitator who will become your private coach. You can then utilize the expertise in your own peer group advisory board they will give you the edge you need to become a better leader and manager in your company.
According to those who have used peer group advisory boards as business support groups most would agree that it is the most effective business tool available to small businesses. The peers-helping-peers process offers priceless entrepreneurial advice, creative business ideas and invaluable suggestions and advice that helps improve both the business and personal lives of many business owners. The private coaching sessions from the AMG Facilitator and the peer meetings can provide you with the opportunity of a lifetime. You get the chance to share insights and thoughts, plus learn about ideas from individuals who are successful in their own small or medium size business. You will become bonded to your peers as you spend time with your teammates, as well as direction and guidance from our AMG BAB's Facilitator. It is a team of peers who understand the unique perspective of an entrepreneur or top-tier manager in a firm because they carry those titles, along with the authority and responsibilities that go with their position. These are people who have made mistakes and were resourceful enough to make it through tough times. A peer business owner or upper level manager can offer suggestions, ideas and advice to a peer because they "have been their and done that" as the old saying goes. They can offer empathy because they are walking in the same type of shoes that you are wearing even if they have a different brand name. The best business ideas are learned first-hand through trial and error, but if your teammates can help you avoid obvious pitfalls that they have already dealt with you will save both time and money if you listen to their suggestions, ideas and advice and avoid the trial and error process on your own. Your peers intuitively know how you feel leading and managing your company and they will be able to provide the emotional and intellectual support you need to become a better leader, manager and problem solver. Keep in mind that a problem gives you an opportunity to find a way to use your own creativity to solve it. Getting a little help from your peers makes it that much easier.
What is your BAB's guest speaker selection process?
Nitch-craft marketing has become more prevalent in today's business world, especially with the advent, dominance and power of the internet. Think about it this way. A hunter can use either a rifle with one bullet or a shotgun with a multiple of projectiles and it totally depends on the quarry they've selected. A rifle with a good scope and one bullet is more effective on a deer hunt, whereas a shotgun without a scope is the best choice on a bird hunt. So, in the business world you must know your prey and use the proper tools to hit your target market.
Expert guest speakers are welcomed!
On an as-needed basis the BAB's Facilitator or their team members may request the presence of an outside speaker that can cover a very specific topic at a monthly meeting or even in a private coaching session. The members are welcomed to give the Facilitator contact information about a consultant or expert speaker in a specific field that they know, trust and will be of benefit to their peer group. Beforehand, AMG will host a private session with the chosen guest before the meeting occurs to screen them before they are selected, have them execute an AMG Confidentiality & Non-Disclosure Agreement, fill them in on our BAB's protocol and gain agreement on a specific agenda item and time-line for the presentation.
How can a BAB's Facilitator and peer group
advisory board help me?
American Marketing Group, Inc. (AMG)offers a Business Advisory Board service (BAB's) that is equivalent to hiring an unofficial board of directors for your company. We offer this peer group advisory board program by invitation only for twelve (12) month time periods to both qualified business owners and upper level managers in small and medium size local companies. The biggest benefit is that your experienced Facilitator and peer group members will help you become a better leader and manager, which will improve the overall financial health of your company.
If you are invited by AMG to join either a business owners group or an upper level managers team you will be asked to execute an AMG 'Letter of Intent' (LOI), which outlines a 'things to do' list of what an individual will do while waiting for AMG to secure at least six (6) total Members to launch their respective AMG BAB's peer group advisory board. During this waiting period, and at no charge, the newly invited Member will interface with the AMG Group Facilitator to start creating and developing a '90 Day Action Plan' and '5 Year Business Plan'. Once the sixth Member is secured the newly invited Member will execute an AMG Membership Agreement and make its first membership payment of $550 to join the BAB's program. The new BAB's teammates will have a 'Ninety (90) Day Evaluation' period to find out and make sure that each individual is good for the group and that the group is good for each individual. AMG wants all Members to be completely satisfied with their Facilitator, peers and program and that there is a solid fit and a win-win experience for all team members. If either party wants to terminate the AMG Membership Agreement before the start of the fourth month of service for any reason whatsoever AMG will give a complete and total refund of the total of $1,650 paid at this point on behalf of the individual during the (90) Day Evaluation program to the departing member...no questions asked.
Invited members are always placed on an advisory board of either a 'business owners group' or an 'upper level managers team'. Each member is guaranteed exclusivity for their industry and will never be placed on a team that has a competitor, vendor, client or fellow employee. BAB's members each host monthly four (4) hour meetings at their place of business and all information shared with the group is kept totally confidential because each member must have executed an AMG 'Confidentiality & Non-Disclosure Agreement' upon joining.
In addition to the monthly four hour peer group advisory board meetings, each member will have a private two hour coaching session with their BAB's Facilitator. Each Facilitator is experienced and trained by AMG and must have a minimum of twenty (20) successful years as an entrepreneur or in a top-tier management position in small or medium size business.
Our BAB's program is equivalent to you hiring an unofficial board of directors for your company. To qualify for membership you must be either a business owner who is the final decision maker(FDM) at your company or are be an upper level manager who is in a position to be a high-level decision influencer (HDI) at their firm. These individuals are smart enough to be always seeking ways to improve themselves so they can help their business grow. They all know that "it's lonely at the top" and can get help from peers to improve their leadership skills and management abilities. Every month Members will meet with teammates to share business issues, concerns and problems in order to solicit solid suggestions, ideas and advice from your peers. When this exchange process takes place the combined experiences and expertise of the peer group will benefit each individual Member, which in turn benefits their respective company's. The result of these business mentoring sessions is honest, objective and non-judgmental feedback to your most challenging business owner or upper level management issues, concerns and problems.
During the process of being involved with other business owners and upper level managers each Member will typically have an epiphany, see the light and discover new ways of operating their own business, division, region, department, etc. In other words, you will see, feel and touch some incredible opportunities thru the 'group effort' that will help you lead and manage people better, plus become a better problem solver. That's how much of a positive impact your BAB's Facilitator and teammates can have on an individual that's actively participating with their business support group. Your peer owners and upper level managers in a business mentoring environment can literally change your perspective on your business. This in turn will introduce you to better business, management and leadership skills which can help you become a more successful business person and have a positive impact on both your business and personal life.
The peer group advisory board meetings will also allow you to help mentor an individual in your group, as well as become mentored by a member of your BAB's team and Facilitator. Because we understand that every business has unique needs your BAB's Facilitator will become your private coach and, along with the help of teammates, will offer each Member an opportunity to become a better leader, manager and problem solver in their own company. Finally, there's no doubt that if you are proactive in your quest to help the BAB's Facilitator support other teammates then a natural occurrence is that your BAB's Facilitator and team mates will help you in return. In other words, it's your Facilitator who is your team leader and business coach that sets the stage, environment and dynamics for this peers-helping-peers process.
Members may in fact learn from both their AMG Facilitator and teammates, but are not locked into their way of thinking. They can help you think both inside and outside the box so you can compare the two positions and chose the one that's best for you and your company. During these peer group advisory board meetings and private coaching sessions Members will learn to review a multitude of issues, problems and situations from a broader perspective, which will help them learn and avoid mistakes by learning how their peers solved similar problems. The diversity of backgrounds on each peer advisory board provides decades of combined experience on each BAB's team. This alone will allow each member's leadership team to accelerate its learning curve on the opportunities and challenges facing their company.
How do individuals qualify for membership and
get invited to join a BAB's team?
In order to for a candidate to qualify and apply for a position on BAB's peer group advisory board team the individual must be either the business owner who is the final decision maker (FDM) in their own company or be in an upper level management where they are considered a high-level decision influencer (HDI) in their firm. All BAB's members must be viewed by their employees as one of the key individuals and leaders at their company. Also, since each Member is guaranteed the sole and exclusive rights to represent their specific industry, a prospective Member cannot be a client, competitor, vendor or employee with another teammate in their respective business owners or upper level managers group.
Privacy and confidentiality are always of the utmost importance to us and will always be protected. All prospective Members must fill out a Members Profile form and execute a Privacy Statement with a Letter of Intent. If accepted and invited by AMG the new Member will then execute a Membership Agreement and AMG Confidentiality & Non-Disclosure Agreement.
Additionally, all Members must agree to attend regularly scheduled group meetings and private coaching sessions and actively participate with their fellow peer group advisory board members. You must be will to share your business issues, concerns, and problems with your peers so you can solicit suggestions, ideas and advice from the other Members on your team. Once you engage in this process and exchange of information you will become a better leader, manager and problem solver, plus the overall health of and financial stability of your company will improve.
Finally, all AMG BAB's Members must be willing to work closely with their Facilitator who becomes their private business coach and mentor. The Facilitator will work with each Member on filing out your '90 Day Action Plan', the '5 Year Business Plan' and hold you accountable for all that you agree to do with your 'Things to Do' list when you leave a team meeting with some suggestions, ideas and advice that you want to follow up on and try for your company. The AMG Facilitators goal is to always keep you moving forward and headed in the right direction with help from the team.
How do I know which BAB's team I qualify for?
The BAB's membership allows you to join one of two different levels of teams that are offered by AMG. If you are a business owner and final decision maker (FDM) at your company you will be placed in the business owners group with peers that have similar titles, job descriptions, authority lines and responsibilities.
On the other hand, if you are a top-tier manager with your firm and are considered to be a high-level decision influencer (HDI) you will be placed on the upper level managers team. Your peers will have similar titles, job descriptions, authority lines and responsibilities.
No matter what team you join you will always have exclusivity for your industry and will not be placed on a team that has a client, competitor, vendor or employee. Both groups are designed to enhance your own personal talent, ability and leadership skills so that your company can be the beneficiary of good solid ideas and better problem solving techniques.
How much are my monthly BAB's membership dues?
The BAB's Membership Agreement covers a twelve month time period and the monthly dues are $550.00 that is due by electronic funds transfer on the first of each and every month. You may renew your membership for additional annual periods at the then current monthly dues level.
You are welcome to talk with a BAB's Facilitator or peer group advisory board member to find out more about the benefits of having a private business coach and peer group advisory board that can help you become a better leader and more effective manager. They will spend more time answering your questions, plus listening to your business problems and personal challenges so you can vent. Also, they will explain why the monthly membership dues are not only reasonable, but absolutely inexpensive compared to hiring a consultant that charges hundreds per hour or actually hiring an official board of directors.
What do I have to do to be invited to join a
If you qualify for either the business owners group or upper level managers team as a prospective Member you must first be personally interviewed and verbally approved by a BAB's Facilitator before they can invite you to become a Member.
What is expected of me during the team building and 'waiting period' for my own BAB's peer group team to be formed?
Upon the execution of an AMG Letter of Intent (LOI), which acts as the invitation to join either a BAB's business owners group or upper level managers team, the Prospective Member (PM) agrees to work on certain activities and documents with the AMG Group Facilitator while AMG is in the team building and 'waiting period' process securing at least six (6) peer group advisory board Members for the team prior to participating in the first official group meeting. AMG will use its best efforts to assemble a minimum of six (6) Members that are considered peers to the PM before asking the PM to execute an AMG Membership Agreement, make its first monthly membership payment of $550 and hosting the new teams first official team meeting. These specific documents include the Member Profile, Member Questionnaire, '90 Day Action Plan' and the '5 Year Business Plan.' At no charge, the Facilitator will meet with the PM on an as-needed basis to help support the efforts of starting the creation, compilation, development and implementation of these documents, which are designed to help both the PM and their own company.
Can you explain the BAB's '90 Day Evaluation' period?
The AMG Facilitator and the BAB’s Member both have an initial ‘90 Day Evaluation' period to evaluate if the Member is right for the group and if the group is right for the Member. Each team must be properly balanced in order to have the right dynamics and learning environment. It has to be a win-win and fair for all teammates involved in the program.
The AMG Facilitator and BAB’s Member can terminate the members twelve (12) month BAB’s Membership Agreement at the end of the first three (3) months in writing for any reason whatsoever by either party. The member must have attended three (3) peer group advisory board sessions with their teammates for an evaluation. Plus, the member must have attended three (3) private coaching sessions with their AMG Facilitator for further assessment by both parties. In the event of such termination the BAB’s Member will receive a total refund from AMG by check for their first three (3) payments in its entirety within thirty (30) days of the effective date of termination, which shall be in writing prior to the start of the fourth (4) month of membership by the party terminating the BAB’s Membership Agreement.
Why does the BAB's program help me create both a
'90 Day Action Plan' & '5 Year Business Plan'?
You have probably heard that "failing to plan is planning to fail." Try to build a home, condo, apartment complex or a skyscraper without a certified and approved architectural blueprint that meet all of the building and safety codes...it won't happen in today's U.S.
If you ever became the owner or were hired as the General Manager of a professional sports team in the U.S. the first thing you will do is to create a daily, weekly, monthly 'game plan' for each season for your team. You'll have a detailed list of plays, qualifications and job descriptions for each position, a head coach and a team of assistant coaches to make sure each individual is properly trained and supported for their particular area of expertise on the team. It's all about the 'team' and not about any one individual. In fact, most sports celebrity's and MVP's most often give credit to their team mates for giving the chance at being so successful. So, why do they always have a game plan? So you can successfully compete others in their game and hopefully be the best team that can be the ultimate winner for the season.
Also, if you were hired to run a Fortune 500 company the first question you should have is "where's our company's board-approved business plan?" You would want to review it, discuss it with your top-tier management team and update it as soon as possible to share your new mission, goals and objectives with your board of directors and ask for their vote of confidence and approval. The BAB's Facilitator will give you an outline of a professional business plan and help you complete it over your first twelve months as a team member. Once you've completed it, you will be asked to share it with your peer group advisory board for feedback, amendments and final approval. Have you ever created and followed a short term and long term plan for your company? Sticking to a business plan is always a challenge if you've even taken time to develop one, which most small and medium size businesses fail to do. So, it's no secret why most start-up companies fail frequently in the first few years of their launch. They didn't create and follow a business plan, which means they had no track to run on or even a way to gauge their activities. Why not? It's normally because they have no idea where to begin and have never been taught to compile or complete one.
Why do you think a franchisee has a much greater chance of success than an independent business owner? Simply answered it's because the franchisor is selling their own recipe for success, which includes the business plan. All franchisees must successfully complete basic training and advanced training on an on-going basis. The franchisors experts are available to help you with both planned and unplanned with each and every franchisee on a monthly basis or sooner if needed. If a franchisee has a question, concern or problem they can use their reference guide and operating manual to see how to handle the issue. These materials will cover every possible aspect or problem that can occur on a daily, weekly or monthly basis while operating the franchise business. In essence this is a very detailed business plan and is the reason why ninety percent of all franchisees are still in their business after ten years. On the other hand, only ten percent of independent business owners are around ten years later. Your company business plan is the most important reference and operations manual a business owner or upper level manager can create. The plan is designed to give you a track to run on and can be updated and amended on an as-needed basis with your executive team or board of directors.
How do I Qualify to Become a BAB's Facilitator?
MLB pitchers are team leaders!
If you had the opportunity to buy, own and operate a professional sports team in either Major League Baseball or the National Football League you need a solid team, plus the best team leader you can afford. It's imperative to have the best MLB pitcher and NFL quarterback possible to have the 'competitive edge' in the sports arena. It's not just a game to be played by pros, but it's become very big business that entertains millions of fans each year and has become our national pass time.
NFL quarterbacks are team leaders!
To become an AMG 'Business Advisory Board' Group Facilitator you must first be able to demonstrate that you have the innate talent and ability to lead a team of business people who will trust and follow you on your business trek. Plus, you must have at least twenty (20) years combined experience as an entrepreneur who is a final decision maker and/or have been positioned in the upper level management and are a high-level decision maker of a small or medium size business.
AMG Group Facilitators are leaders!
Then, and in order to apply for a BAB's Group Facilitator Agreement, you must have or will establish a legal entity, such as a regular or Regular Corporation, a C Corporation, a Limited Liability Company or a Partnership recognized by the state you will conduct business in. AMG does not offer or issue Facilitator Agreements to individuals nor do we hire them as employees. We strictly offer contracts to legal entities recognized by the state and the IRS.
Next you must be the Majority Shareholder and control at least fifty one percent (51%) of the shares of stock in your company, be the sole and exclusive Managing Member as stated in your operating agreement of your Limited Liability Company or are the Managing Partner or General Partner in a legal partnership entity in order to become an applicant for a BAB's Facilitator contract with American Marketing Group, Inc. who offers the AMG 'Business Advisory Board' program.
How do I become a AMG 'Businesss Advisory Board'
In order to become a BAB's Referral Agent (RA) you must fill out a simple application with AMG, be accepted as a BAB's RA and execute a Referral Agent agreement that must be approved by both parties in order to get on-going compensation if your prospect becomes our client
Then you must register your prospect by sending an email to our President & COO, Richard T. Pisani, at email@example.com. When Rich reviews your referral data to make sure that AMG or another RA hasn't already registered the individual as their prospect. If it is clear that the individual has not been pre-registered by AMG or another RA then Rich will email you a reply stating that he has your prospects information and you will have 'proof of acceptance' the documented time on the email. Next you must personally introduce your qualified prospect in a personal meeting to either an officer of American Marketing Group, Inc. (AMG) or an AMG Facilitator and receive an approved 'Receipt for Introduction' from the interviewer. This gives AMG, the Facilitator and the RA proof positive that the individual prospect has been handled properly, the meeting requirement has been met, and that all three entities can get paid on-going compensation if the registered prospect is invited and becomes a BAB's member.
If your prospect is accepted by AMG, the BAB's Facilitator and executes a twelve (12) month BAB's Membership Agreement you will be paid one hundred dollars ($100) per month for each and every month that the members check clears our bank after the initial '90 Day Evaluation' period. You will also be paid the same amount if the member renews for additional annual periods. However, if the prospective member joins and does not continue past the evaluation period and into the fourth month of the BAB's program for any reason whatsoever then no amount compensation is due to the RA. The BAB's Member who is terminated will receive a full refund of $1,650...with no questions asked.
"There is a light at the end of the tunnel and we
can help you get through it successfully."
Cicardi A. Bruce & Richard T. Pisani
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